Ideas to Increase Banking Sales Targets
Having high sales targets enables your bank to increase its revenues, and, ultimately, to boost your profits – which helps boost whichever sales strategies you use.
Improve Your Local SEO
In today's internet-dominated world, most customers will start their search online when looking for a bank where they can open a checking account. Even if you are the bank that is closest to them, you may miss out on potential customers
Local search engine optimization (SEO) will increase the visibility of your bank’s local branch and will also improve your numbers
Google Maps Listing
Make sure you have a map listing for your bank on Google Maps, since this is the information that comes first in organic search results and it provides basic information that customers will need about your bank, including your contacts, website, directions to your physical location, and your hours of operation.
Website Content
You can also create specific content on your website that caters to individual branches of your bank. You can have high-quality images of the buildings at the branch,
Positive Reviews
You should also have positive reviews on various business review sites. List all of your branches on the major business review sites and make sure your contact information is up to date. Also, monitor these sites closely to find out what people out there are saying about the quality of the services that your bank offers.
Content Marketing
Content marketing is also a great way to improve your bank’s SEO. Create content that solves problems for your target audience and that answers their questions. That way you present yourself to them as a solution to their problems and an authority and improve the perception of your brand in their eyes.
Take Advantage of Multiple Marketing Channels
There are numerous marketing channels available today and to depend on a single one harms the prospects of success for your bank. No single marketing channel will be enough to take your buyers through their entire journey. A significant part of the marketing strategy you
Creating an avatar of your ideal customer is a serious undertaking.
This is where a multi-channel marketing strategy comes in, because it is highly unlikely that your ideal customer likes to hang out in just one place, making it unreasonable to target them through only one channel.
Groups of Customers
Your bank will
There are numerous touch points you can use to reach your target market, depending on the persona you have developed: you could use email marketing_; content marketing; direct mail; ads on social media and search engines_; and so on.
Paid Search Marketing
The internet is a dominant factor in the lives of your target customers. It should, therefore, become a dominant factor in any marketing strategies used by banks. Many people today will go on Google or some other search engine when they want to research something. Even if they end up visiting the physical branch, they will most likely start online during the
As a community bank, it is therefore in your best interest to make sure these curious passersby of the internet see your bank. We already mentioned local SEO to achieve this organically. However, to have a broader reach and far better targeting, choose paid search marketing.
Pay-per-Click Services
Google and other search engines have p*ay-per-click services* that allow you to get your bank to the
With paid search marketing, you have a better way to earn high quality leads for your business. You can have ads for each depositing service your bank offers; geo-targeting strategies so that you can select the greatest number of high-quality leads – depending on location – and also to keep a watchful eye on your competition so that you know what they are doing and which strategies seem to
Using Social Media
A marketing campaign that does not involve social media
Social media advertising allows you to be specific with your targeting so you go for potential customers in the various stages of their lives, based on their behaviors and demographics.
Focus Your Ads
Because of the powerful targeting functionality of social media platforms, you can focus your ads so that they cater to a
With targeting, your
Have a Mobile Presence
Most people are spending their online time on their mobile phones. It is therefore imperative that your bank has a digital presence for its own good. If you neglect this, then you
What you need to do is make it possible for your customers to carry out transactions on their phones. That means that you need to have a mobile app with basic functionality for your users. This allows your customers to save time in their very busy lives and attracts new customers to your service for its convenience.
References
- CUInsight: 10 tips to increase loan growth, profitability, and retention
- BAI: Three ways community banks can trigger loan marketing success
- Bank Bound: 7 Bank Marketing Strategies to Increase Deposits
- Investopedia: Why Banks Don't Need Your Money to Make Loans
- Investopedia: The Banking System: Commercial Banking - How Banks Make Money
- The Financial Brand: 7 Common Sense Ways to Increase Bank Cross-Selling
Writer Bio
Nicky is a business writer with nearly two decades of hands-on and publishing experience. She's been published in several business publications, including The Employment Times, Web Hosting Sun and WOW! Women on Writing. She also studied business in college.